Beijing's Fusion of Culture and Future: Wangfujing Xiyue Mall

Revolutionizing Retail: A Blend of Tradition and Modernity

Wangfujing Street, a name synonymous with China's rich commercial heritage, has evolved over 800 years into a bustling hub of activity. The Beijing Wangfujing Xiyue project stands as a testament to this evolution, seeking to establish a new paradigm in commerce. Xia Gushuyu Commercial Space Design's approach has led to the creation of a 'super block', a cultural hotspot that resonates with the vibrancy of youth and the pulse of innovation.

The design philosophy of Beijing Wangfujing Xiyue is deeply rooted in the cultural significance of its location. The design team meticulously explored traditional Chinese architectural elements such as beams, columns, and dougong brackets, blending them with modern materials and futuristic elements. This synthesis has resulted in a space that is not only a shopping mall but a cultural narrative that unfolds through its architecture.

Technical prowess is evident in the realization of this project. Traditional architectural motifs form the backbone of the design, while modern materials such as metal alloys provide durability and strength. The innovative use of these materials enhances spatial transparency and manipulates light to create a variety of atmospheric conditions, catering to different experiences within the mall.

Spanning 19,800 square meters, the Wangfujing Xiyue Mall is a marvel of spatial design and business format planning. The design team's vision has brought to life an immersive Y3K aesthetic space on the B1 and B2 floors, dedicated to dining and trendy retail. This unique environment offers visitors an unparalleled shopping experience, redefining China chic for a new generation.

The design journey of Wangfujing Xiyue began in March 2022 and reached completion in December 2023. The design team's research delved into the historical and commercial significance of Wangfujing Street, aiming to rejuvenate its image and cater to the tastes of Generation Z and the Alpha generation. By focusing on Chinese Technology and New Art, the project sets a new direction for the future of Wangfujing.

One of the major challenges faced by the design team was to create a space that encapsulated fashion, culture, experience, and socializing, all while leading business trends. The solution was found in establishing three major themed display points within the atriums, each embodying a creative futuristic style that honors traditional culture. The cyberpunk Beijing rabbit god, a trendy visual representation with a technological flair, reinterprets the historical essence of the space.

The Wangfujing Xiyue Mall is not merely a collection of buildings; it is a confluence of cultural heritage and innovation. The design team has masterfully interwoven Beijing's local history and cultural characteristics with modern commercial concepts, extracting core elements to craft a themed framework. This project has been recognized with the prestigious Golden A' Design Award, a testament to its exceptional design and impact on the world of art, science, design, and technology.